100% Pure - Volumizing Maracuja Mascara Black

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Luscious, Lash Volumizing Mascara That Won’t Clump Or Flake.

Infused with maracuja oil, lash conditioning vitamins, and pigments of tea, cocoa, and coffee.  Color: Black Tea (a midnight black). Made in the USA - Natural - Fruit Pigmented - Vegan - Cruelty Free - Size .35 oz. / 10g.

Beauty Doesn't Get Any Cleaner!

You don't have to choose health or beauty, have both. With well-researched healthy, natural, and organic ingredients and strict purity standards, we bring cruelty-free, ethically sourced products without harsh toxic chemicals, heavy metals, fragrances, or dyes. Gluten-free, vegan, and Made in the USA.

100% Pure's volumizing mascara formula is infused with luscious Maracuja oil from passion fruit, to smoothly coat each lash without clumping or flaking. Conditioning Pro-vitamin B5 pairs with lash-thickening seaweed to enhance volume and promote healthy hair growth. Fitted with a tapered oval tip and richly pigmented with tea, cocoa, and coffee beans, this water-resistant mascara delivers dramatic color and feathery, natural looking volume.

Give Your Lashes Some Love!

  • NATURALLY BOOST YOUR LASHES - Lush lengthening eye wand is colored with the world's first globally patented fruit pigmented technology infused with luscious oil from passion fruit, to smoothly coat each lash without clumps or flakes.
  • AMAZING VOLUMPTIOUS PEEPERS - Moisturizes and volumizes while it dramatically coats with Maracuja oil rich in linoleic acid; natural pigments and caffeine from black tea, coffee and cocoa powder provide max stay and fade-proof length.
  • LEAF TO LASH, JUST THE GOOD STUFF - NO harsh stuff to let your eyes thrive with clean nourishing ingredients, conditioning Pro-vitamin B5, vitamin E, and lash-thickening seaweed to enhance volume and promote healthy hair growth.

Directions: Holding the mascara wand flat against the roots of your lashes, wiggle upwards to the tips. After a few moments, apply second coat. Continue to apply coats until desired length is achieved. For added length, curl lashes before applying.



Very Impressed!
Robin L.

This mascara is lovely! Coats lashes for a very natural Looking flutter, smells nice, but what I was really happy about, it doesn’t flake or fall off and leave me with dark circles under my eyes which has happened with almost every other mascara I have tried, even some waterproof ones! Thanks 100 Percent Pure!

Amber J.

I’ve tried so many natural/non toxic mascaras, only to be disappointed with the quality, flaking, high price, etc. 10/10 This is the best Non toxic mascara I’ve found. Affordable, high quality, no flaking or clumping, and looks natural on the lashes. Love this product!

Great Mascara!
Joanna T.

This mascara leaves you really soft lashes and they look sooo good also with only great ingredients...What do you want more??



Camellia Sinensis (Green Tea) Leaf Extract, Tocopherol (Vitamin E), Euphorbia Cerifera (Candelilla) Wax, Oryza Sativa (Rice) Bran Wax, Coconut Stearic Acid, Pantothenic Acid (Pro-vitamin B5) and Fucus Vesiculosus (Seaweed) Powder, Theobroma Cacao (Cocoa) Seed Butter, Passiflora Alata (Maracuja) Seed Oil, Extracts of Aloe Barbadensis (Organic Aloe Juice) Leaf*, Oryza Sativa Germ Powder (Rice Powder), Theobroma Cacao Extract(Cocoa Powder), Coffea Arabica Seed (Coffee Beans), Origanum Vulgare (Oregano) Leaf, Thymus Vulgaris (Thyme) Flower/Leaf, Rosmarinus Officinalis (Rosemary) Leaf, Lavandula Angustifolia (Lavender) Flower/Leaf/Stem, Hydrastis Canadensis (Goldenseal), Passiflora Alata (Maracuja) Seed, Lonicera Caprifolium Flower and Lonicera Japonica (Honeysuckle) Flower Extract, Vegetable Glycerin, May Contain Iron Oxides * Certified Organic