Plume Science - Nourish and Amplify Mascara

Say hello to falsie-level length, except clean, vegan, and cruelty-free! Infused with key actives from our award winning Lash & Brow Enhancing Serum, you’ll see longer, thicker and fuller lashes now, and legitimately longer, thicker and multiplied lashes over time. The more you use it, the less you’ll need it!

Clean | Vegan | Cruelty-Free
Made with love in Canada

Size: 7ml

Color: Black

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A high performance, growth-activated mascara that delivers instant drama and promotes the overall 'oomph' of your lashes over time.

Good things take time, but achieving instantly impressive, dramatic lashes shouldn't. We spent six years developing this ground-breaking, first of it's kind, clean mascara so that you can achieve long, full, glam-looking lashes the moment you apply it.

  • Formulated with zero micro-plastics:
  • No dimethicone, acrylates or related polymers, vinyl (vp) polymers, polypropylene, nylon, or any other commonly used plastic ingredients found in so many mascaras (including several 'clean' options) on the market.
  • Lash Enhancing: Powered by the same active, patented ingredients in our award-winning Serum to promote longer, fuller and thicker lashes over time.
  • Long-wearing, non-flaking, intense black pigment.
  • Highly buildable formula that delivers length on the first coat, and volume on each subsequent coat.
  • Moisturizing, nourishing ingredients promote the overall health of your lashes and make them more durable and resilient over time.

Good for: all skin types including those with eyelash extensions, contact lenses and sensitive eyes.

How to Use

Wipe excess product on the inside of the tube.

Starting at the base of your lashes, shimmy the brush back and forth while pulling upwards to bring out your lengthiest lashes. Continue this motion all along your lash line.

For an elongated cat-eye effect, focus most of your application on the outer lashes with just a touch of definition on the inner lashes.

Start with one coat for luxurious length, two coats for voluptuous volume, or three coats for lashes you can see from the cheap seats.

About the Brand

After the birth of her first child, Plume Founder and First Lady, Lauren Bilon, suffered from significant hair and eyelash loss. Her lashes regrew with a pharmaceutical product, but significant side effects including severely discolored eyelids, burning skin and blurred vision forced her to resort to using glue-on false eyelashes, which unfortunately led to a severe and painful eye infection.

Disenchanted by her options, but refusing to give up, Lauren took the reins and set out to create a new way of enhancing and protecting lashes.

Lauren teamed up with her biggest supporter; her husband Brett. Then, with the help of internationally renowned cosmetic chemist Irene Schnell, they developed a completely new approach to lash growth that had never been done before. The result was Plume’s patented combination of plant-based growth-actives in a self- preserving formula that contains zero synthetic ingredients. Through the power of women, the truth of science, and the wisdom of Mother Nature, Plume Lash & Brow Enhancing Serum was born.



Very Impressed!

Debbie S.

Can't say anything but great things about this mascara. The wand is similar to most of the classic volume mascaras I've used (meaning you can get a lot of product on it). It's nice that there is no clumping or balling up as you build it up. It doesn't flake or smudge and I haven't tested if it's waterproof yet but it stays on really well when I'm working out or in heat and humidity.


Love it!

Keri T.

There is not another mascara anywhere that I've tried recently that even comes close to this one, it is ridiculously good!!It gives a lot of length even with one coat, but I found that it took a few coats to get to it to build up with the volume. At that point it just looks amazing. Building was easy and it didn't flake at all or clump.


Great Performing!


Great performing and beautiful looking mascara! None of the usual flaking or clumping you'd expect when using a clean mascara. I have typically short Asian lashes so I totally appreciate the lengthening this provides



Aqua, CI 77499, Propanediol, Octyldodecyl Myristate, Rhus Verniciflua (Berry) Peel Cera, Polyglyceryl-6 Distearate, Hydrolyzed Jojoba Esters, Hydrolyzed Adansonia Digitata (Baobab) Seed Extract, Cellulose, Calcium Sodium Borosilicate, Capryloyl Glycerin/Sebacic Acid Copolymer, Oryza Sativa (Rice) Bran Cera, Copernicia Cerifera (Carnauba) Cera, Pullulan, Sorbitol, Trehalose, Acacia Senegal Gum, Xanthan Gum, Silica, Behenic Acid, Glyceryl Caprylate, Sodium Citrate,  Ricinus Communis (Castor) Seed Oil, Arginine, Lactic Acid,  Jojoba Esters, Glycine Soja (Soybean) Germ Extract, Triticum Vulgare (Wheat) Germ Extract, Glycerin, Caprylhydroxamic Acid, Coleus Forskohlii, Scutellaria Baicalensis Root Extract