Plume Science - Nourish & Set Brow Gel

Want beautiful feathery brows that not only fill but NOURISH? Look no further! Plume Science brow gel has definitely been a fan fave, it’s perfect for achieving that natural fluffy brow look!

Clean | Vegan | Cruelty-Free
Made with love in Canada

Size: 3.5ml

Shipping calculated at checkout.
Free Shipping On Orders Over $65

Spend $65 or more on your favorite Best In Wellness products and receive FREE standard shipping (domestic United States retail orders only). Some exclusions apply.


Confidently flaunt your best possible brows ever!

A high performing brow gel that defines and densifies for naturally full, fluffy arches that never budge or smudge. Infused with plant-based actives from our patented Lash & Brow Enhancing Serum for thicker, fuller brows over time.

  • Delivers a firm hold instantly for the exact shape and style you’re aiming for.
  • Stays soft and flexible throughout the all-day wear it affords you.
  • Powered by the same active ingredients as our award-winning serum to promote the fullness and density of your brows.
  • Antioxidants and moisture-rich nutrients nurture and condition your skin and brow hairs while you wear it.
  • Long-lasting, water-resistant.

Good for: all skin types

How to Use

  • Shake bottle before use.
  • Using short, gentle motions, brush brow hairs upwards and outwards towards the tail of the brow.
  • For very sparse areas, apply product directly onto the skin using the precision wand tip.
  • Apply daily for fuller brows over time.

About the Brand

After the birth of her first child, Plume Founder and First Lady, Lauren Bilon, suffered from significant hair and eyelash loss. Her lashes regrew with a pharmaceutical product, but significant side effects including severely discolored eyelids, burning skin and blurred vision forced her to resort to using glue-on false eyelashes, which unfortunately led to a severe and painful eye infection.

Disenchanted by her options, but refusing to give up, Lauren took the reins and set out to create a new way of enhancing and protecting lashes.

Lauren teamed up with her biggest supporter; her husband Brett. Then, with the help of internationally renowned cosmetic chemist Irene Schnell, they developed a completely new approach to lash growth that had never been done before. The result was Plume’s patented combination of plant-based growth-actives in a self- preserving formula that contains zero synthetic ingredients. Through the power of women, the truth of science, and the wisdom of Mother Nature, Plume Lash & Brow Enhancing Serum was born.




Ashley F.

Happy that I bought the brow gel. It fills my brows the perfect amount with the perfect color. It does not clump and goes on smooth. I like that it is natural and that it promotes brow growth. Use it daily without any other brow product.


All day hold!


I absolutely love this new brow gel! It fills in my brows the perfect amount and holds them in place so I don't have to worry about them looking wonky throughout the day! I even went to the gym and they still looked perfect afterwards! I love that it has growth actives in it, since I'm trying to grow back a sparse area. The wand is so nice and tiny, and doesn't pick up too much product at once!



Water, Glycerin, Glyceryl Rosinate, Microcrystalline Cellulose, Xanthan Gum, Hectorite, Glyceryl Caprylate, Carya Ovata (Hickory) Bark Extract, Cellulose Gum, Coleus Forskohlii, Bambusa Vulgaris Shoot Extract, Eclipta Prostrata Extract, Panax Ginseng Root Extract, Tussilago Farfara (Coltsfoot) Flower Extract, Petroselinum Crispum (Parsley) Leaf Extract, Caprylhydroxamic Acid, Sodium Sulfate, Sodium Citrate.