Purity FLOW: Original Medium Roast Whole Bean Coffee

SAVE 20% at checkout with code COFFEE for National Coffee Day

Purity's original medium roast coffee is produced using exceptional quality specialty-grade organic coffee beans, lab tested for purity, high in antioxidants, and specifically formulated to support overall health and wellness.

Certifications:

•  USDA Organic Certified
• Smithsonian Bird Friendly
• Rainforest Alliance Certified

Taste Profile:

• Roasted nuts
• Dark chocolate
• Juicy apple-like high notes

Ingredients:

• 100% Specialty-grade organic Arabica coffee

Purity Coffee contains only high-quality Arabica coffee beans with no additives or allergens.

Please note: 5lb bags will not include the zip seal until further notice. We recommend pushing as much air out of the bag as possible and sealing it with a clip or tape. You can also transfer the beans to a well-sealed opaque container and store them in the pantry or cabinet.

What Makes Purity FLOW Coffee So Special

Purity FLOW comes from their direct relationships with producers in Nicaragua, Honduras, and Colombia. The coffee is fully traceable, which is important. One myth in coffee is that a “single origin” coffee is of higher quality than a blend. Blends that are not traceable are of concern (food products should be fully traceable for food safety and security reasons). The point of a single-origin coffee is to be traceable and for the consumer to be able to enjoy the story of the farm along with tasting and identifying flavors of the terroir, cultivar, and processing methods the producer employed.

Because Purity is focused on health and safety, they can fully trace their coffees, but identifying nuances of flavor is secondary to identifying the high levels of antioxidants and nutrients their producers have developed… which also happens to make the coffee taste exceptionally good.

In addition, blending allows them to continually receive fresh coffee from their farms because they are on different crop cycles. We believe this is healthier than relying on single origins which come in once a year—by the end of the year the green coffee has begun to lose its organic matter, but their coffees do not get to that age. Purity coffee is special in that it is continually coming in fresh throughout the year.

They also have a precise roasting curve for each of their coffees and Purity FLOW has been refined over the years to create a balanced coffee that retains maximum CGA. Because CGA and the coffee’s natural acidity decline the longer the coffee is roasted, we found the roast level “sweet spot” that also makes it easy on the stomach without going too dark.

Brewing recommendations:

Use clean, fresh, chemical-free water with some mineral content. Grind coffee fresh to match your brewing method. Use water around 200 degrees F (93 degrees C). Keep brewing equipment clean. Store coffee beans in an airtight container away from light, heat, and moisture.

• One 12 oz bag = about 25-30 8 oz cups of coffee
• One 5 lb bag = 180 8 oz cups of brewed coffee